I am a visual creator fusing digital graphic design, portrait photography, and AI assets with a distinct editorial eye.
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I am William Cerón (Kitano), a visual creator* based in Cali, southwestern Colombia, a region rich in culture, salsa, and powerful stories.
Over the years, I’ve built a solid foundation of tools, skills, and concepts that drive my work, allowing me to fuse digital graphic design, portrait photography, and AI-assisted assets with a distinct editorial eye**.
Inspired by art, cinema, and philosophy, I believe that images hold the power to shape our reality in today’s hyperreal world.
* I speak Spanish (Native) / English B2+ (Corporate level) ** Awards: Behance Portfolio Review 2017 – Editorial
2023–2025
This collection of high-contrast portraits features personal friends and professional clients through a psychological-esque lens (if that makes sense). The series blends intimate moments and slightly surreal concepts with a fashion-forward editorial approach.
Gear and Software: Panasonic Lumix S5 Rokinon 35mm & 85mm Aputure MC, Godox S1000W, Godox TL30 Triopo KQ85 Adobe Photoshop
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